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Seller Strategy

A sale built around your next move.

Your timing, priorities, and next move shape the strategy.

Talk Strategy →

The work behind the approach

Selected outcomes.

Commercial · West Loop

1035 W. Lake Street

$9,500,000

Won the listing against major brokerages and brought it under contract off-market in two weeks.

Multifamily · Tri-Taylor

Tri-Taylor Portfolio

4 Buildings

Four 3-flats sold in two weeks. One broke a sales record.

In the seller’s words — Linda Schafer

Access

Public reach. Private options.

We decide how to bring the property to market based on your priorities. Broad exposure, direct outreach, timing, and privacy all belong in that conversation.

If you’re not ready for a public launch, we can explore buyer interest while you prepare or look for your next home. We can also seek opportunities that are not publicly advertised.

A smaller audience means less exposure and a narrower read on demand. We’ll weigh that tradeoff and agree on permissions, timing, and the required listing arrangements before outreach.

  • Jameson exclusive

    A brokerage-exclusive option through Jameson Sotheby’s for a more limited introduction. We agree on who can receive the property information before sharing.

  • Top Agent Network (TAN)

    Share property opportunities and buyer needs with participating brokers. These conversations can support both your sale and the search for your next home.

  • Private Listing Network (PLN)

    Reach MRED brokers through its Private Listing Network, outside standard public listing-site distribution. We agree on how the property information may be shared.

  • A broader public launch

    When wider exposure fits your goals, Jameson Sotheby’s resources include website distribution and digital, social, and print marketing selected for the property.

Presentation

Make the property’s strengths clear.

We agree on the preparation and marketing before work begins, with your budget and timeline in mind.

  • Preparation priorities

    Walk through the property together. Decide what to repair, what to stage, and what to leave alone, weighing the time and cost of each recommendation.

  • Photography and property details

    Show the layout, condition, and setting clearly. Give buyers the details they need to understand the property and decide whether to see it.

  • Marketing that fits the property

    Choose photography, film, aerial views, or a 3D tour where they help explain the property. Confirm the scope and costs as part of the plan.

702 W. Wellington Avenue, showing the building’s facade and its place on the block.
702 W. Wellington Avenue · Listing photographyExplore the assignment ↗

Partnership

Clear advice through each decision.

I start by understanding what you need from the sale, what comes next, and where you have flexibility. That stays part of the conversation from our first meeting through closing.

  • Pricing with context

    Review comparable sales, competing properties, and the differences that matter. I explain my recommendation so we can choose a starting price together.

  • Communication as the market responds

    Review buyer feedback and activity together. Understand what we are learning and whether the plan needs to change.

  • Compare the whole offer

    Weigh price alongside buyer qualification, lender readiness, earnest money, requested buyer-agent compensation, contingencies, and closing timing. Clear communication between agents matters throughout the transaction. Review what the terms mean for both sides.

    If your move depends on finding another home, we can discuss closing dates or other terms to request. Those terms remain subject to agreement with the buyer.

  • Stay involved through closing

    I stay involved as inspections, negotiations, and deadlines move forward, helping resolve issues and keeping the next decision clear.

From Sellers

“He did such a good job that we ended up having him sell a few more — every single one sold at, near, or above the price we were seeking. It was refreshing to have such a hands-on broker — that is certainly not the norm.”
Nicole Alfred-NapperCOO, Plan Companies
“Matt sold four 3-flats in Tri-Taylor for me in two weeks. One broke a sales record. Matt’s numbers are true-to-market and realistic. He took his time to get to the right price. I definitely would work with Matt again.”
Linda SchaferPrivate Investor, Tri-Taylor Portfolio
“Matt worked with me to market and sell all the properties faster than I expected. He did a great job solving problems and staying focused on getting the buildings sold. I would recommend Matt for this type of transaction all day long.”
Kevin WernerPersonal 15-Building Portfolio

Prefer the detail? The Selling Process walks through each stage, from the first conversation to closing.

Read the Selling Process →

Before you list, let’s talk strategy.

Start with your goals, timing, and questions about the property. We’ll work through preparation, pricing, and a selling approach that fits what you need.